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Colored Facial Cosmetics
Zoe Diana Draelos, MD
From the Department of Dermatology, Wake Forest University School of Medicine, Winston-Salem; and Dermatology
Consulting Services, High Point, North Carolina
Colored facial cosmetics are designed to add
color, blend pigmentation defects, and meet
the fashion needs of the individual. Products
that fit into this category primarily include facial
foundations, but also face powders and
blushes. The formulation and use of colored
facial cosmetics is an area of dermatology
where medicine, science, art, and appearance
all intermingle. This makes the study of colored
cosmetics challenging and fascinating.
Colored cosmetics are of medical sigruficance
for their ability to function as camouflaging
aids, yet it also is important to recognize dermatoses
that rarely may be related to their use.
The formulation and efficacy of colored facial
cosmetics is grounded firmly in the science of
cosmetic chemistry and skin physiology. Colored
cosmetics are valued for their appearanceenhancing
capability and the intangible aspects
of well-being that their use imparts.
This article
discusses the art and science of colored cosmetics
to provide a fund of knowledge useful to
the physician in tackling problems related to
appearance and dermatologic disease.
FACIAL FOUNDATION
Facial foundations are pigmented products
applied to the entire face and generally worn for 8 hours or longer before removal. This
class of color cosmetics, more than any other,
affects the integrity of the skin. Facial foundations
can fulfill many functions, depending
on their formulation.
This variety of functions
accounts for the tremendous variety available
for consumer purchase. Companies try to
market facial foundations to meet every skin
need, attempting to expand their current market
share. A somewhat bewildering array of
products results for the dermatologist to understand.
Table 1 lists the functions of a facial
foundation.
Facial foundations must be pigmented to
match all skin colors. It is possible with 7 to
8 shades to match most white skin colors,
but facial foundations for black skin must be
formulated in at least 10 to 12 shades to cover
the tremendous variation in skin pigmentation.
Facial foundation is a relatively modern
product, invented and patented by Max Factor
in 1936 in the form of a cake makeup
used primarily in the film industry. Popular
demand for this cosmetic developed shortly
thereafter as women found the excellent coverage,
velvety look, and added facial color
desirable. Since that time, the variety and
popularity of facial foundations have expanded
tremendously.
Formulation
| Table 1 |
|
FUNCTIONS OF FACIAL FOUNDATION
|
| Add facial color |
| Blend facial color |
| Camouflage pigmentation irregularities |
| Normalize facial skin |
| Provide sun protection |
| Act as a treatment product |
There are four basic facial foundation formulations:
oil-based, water-based, oil-free,
and water-free or anhydrous forms.* Oilbased
products are designed for dry skin,
whereas water-based products can be
adapted for all skin types. Oil-free formulations
are used in oily skin foundations,
whereas anhydrous forms are extremely long
wearing and used for camouflage or theatrical
purposes.
Oil-based foundations are water-in-oil
emulsions containing pigments suspended in
oil, such as mineral oil or lanolin alcohol.
Vegetable oils (coconut, sesame, safflower)
and synthetic esters (isopropyl myristate, octyl
palmitate, isopropyl palmitate) also may
be incorporated. The water evaporates from
the foundation after application, leaving the
pigment in oil on the face. This preparation
creates a moist skin feeling, especially desirable
in dry-complexioned patients. Oil-based
foundations do not shift color as they mix
with sebum because the color is fully developed
in the oily phase of the formulation.
These foundations are easy to apply because
the pigment can be spread over the face for 5
minutes before setting.
Water-based facial foundations are oil-inwater
emulsions containing a small amount
of oil in which the pigment is emulsified with
a relatively large quantity of water. The primary
emulsifier is usually a soap, such as
triethanolamine or a nonionic surfactant. The
secondary emulsifier, present in smaller quantity,
is usually glyceryl stearate or propylene
glycol stearate. These popular foundations
are appropriate for minimally dry to normal
skin. Because the pigment is already developed
in oil, this foundation type is not subject
to color drift. The amount of time the product
can be moved over the face, known in the industry as playtime, is shorter than with oilbased
foundations. These products usually
are packaged in a bottle.
Oil-free facial foundations contain no animal,
vegetable, or mineral oils. They contain
other oily substances, such as dimethicone
or cyclomethicone. These foundations usually
are designed for oily-complexioned individuals
because they leave the skin with a dry
feeling. Silicone is noncomedogenic, nonacnegenic,
and hypoallergenic, accounting for
the tremendous popularity of this type of facial
foundation formulation. These products
also are usually liquids packaged in a bottle.
Oil-control facial foundations should not be
confused with oil-free facial foundations. All
facial foundations contain a blotter designed
to absorb sebum. Oil-control facial foundations
simply contain additional blotters, such
as talc, kaolin, starch, or other polymers, designed
to absorb sebum in higher concentration.
Usually, they are based on dimethicone;
however, mineral oil may be added to some
formulations. Oil-control foundations are not
necessarily oil-free.
Water-free, or anhydrous, foundations are
waterproof. Vegetable oil, mineral oil, lanolin,
alcohol, and synthetic esters form the oil
phase, which may be mixed with waxes to
form a cream. High concentrations of pigment
can be incorporated into the formulation,
yielding an opaque facial foundation.
The coloring agents are based on titanium
dioxide with iron oxides, occasionally in combination
with ultramarine blue. Titanium dioxide
acts as a facial concealing or covering
agent. These products can be dipped from a
jar, squeezed from a tube, wiped from a compact,
or stroked from a stick. These foundations
are well suited for use with patients
who require facial camouflaging.
Surface Characteristics
Facial foundations are manufactured in a
variety of finishes: matte, semimatte, moist
semimatte, and shiny. The finish is the surface
characteristic of a cosmetic. Matte finish foundations
yield a flat look with no shine and
generally are oil-free. They are good for patients
with oily skin who tend to develop facial shine with time. A semimatte finish has
minimal shine and is generally an oil-free
foundation or water-based foundation with
minimal oil content. This finish performs well
on slightly oily to normal skin.
A foundation with more shine is known as
a moist semimatte foundation and generally
is water-based with moderate oil content.
This finish performs well on normal-to-dry
skin. Shiny finishes are found in oil-based
foundations and are appropriate only for persons
with dry skin. The shinier foundations
with increased oil content also have increased
moisturizing ability but are poorly suited to
persons with facial wrinkling and scarring.
The shinier surface characteristic tends to
highlight any texture problem present on the
skin surface. The matte finish facial foundations
are recommended for camouflaging
purposes.
| Table 2 |
COVERING ABILITY OF FACE POWDER INGREDIENTS*
|
| Titanium dioxide |
| Kaolin |
| Magnesium carbonate |
| Magnesium stearate |
| Zinc stearate |
| Prepared chalk |
| Zinc oxide |
| Rice starch |
| Precipitated chalk |
| Talc |
| *Listed in order of increasing opacity. |
Application
The foundation selected should match the
natural skin color as closely as possible. This
matching can be difficult because the nose
and cheeks have redder tones than the forehead
and chin. The foundation is matched to
the skin along the jaw line because this is
where the color must be carefully blended
beneath the chin. Mismatched facial foundations
generally leave a line at the jaw line. A
foundation color should be selected in natural
sunlight. The bright, artificial fluorescent
lights used in most stores distort color perception,
prompting selection of a facial foundation
in a shade darker than desirable.
In general, facial foundation should be applied
with the fingertips. A dab of foundation
should be placed on the forehead, nose,
cheeks, and chin and blended with a light
circular motion until it is evenly spread over
all the face, including the lips. A puff or
sponge should be used, stroking in a downward
direction, to remove any streaks and to
flatten vellus facial hair. Special care should
be taken to rub the foundation into the hairline,
over the tragus, and beneath the chin.
Foundation also should be blended around
the eyes and may be applied to the entire
upper eyelid, if desired. The foundation longer can be removed with light touch. If
additional coverage is desired, a second layer
of foundation can be applied.
Availability
Facial foundations can be purchased at
mass merchandisers (discount stores, grocery
stores, drugstores), department stores, boutiques,
and spas. Less expensive, wide-appeal
foundations are sold by mass merchandisers,
whereas more expensive, upscale foundations
are sold by department stores at the cosmetic
counter. Expensive specialty facial foundations
are sold by elite department stores, boutiques,
and spas. Cosmetic manufacturers intentionally
produce a wide variety of facial
foundations marketed through various vendors
to appeal to many different segments in
the marketplace.
Facial foundations sold in mass merchandisers
generally range in price from $3 to $10.
They are sold as unboxed bottles or on cards
affixed to a standup display. The consumer
makes her selection without first testing the
product or receiving assistance from an attendant.
Selection must be based on the appearance
of the product in the bottle and the color
chip on the packaging.
Sometimes testers are
available. Color selection usually is limited to
8 to 12 shades because the store provides the
company with a fixed amount of space in
which to display all the products they wish to
offer for sale. This represents the self-service
approach to cosmetic selection.
Other foundations are sold exclusively
through cosmetic counters in department
stores. Even within the department store market,
there are products designed for lower
price point department stores and higher
price point department stores. Lower price
point department stores market foundations
that sell for $8 to $15 versus higher price
point department store foundations that sell
for $15 to $30. Department store products
offer the benefit of assistance from someone
who has been trained in the sale of the cosmetic
line. The salesperson can assist in color
selection and application techniques. Samples
also are frequently available for the consumer to take home and test for allergenicity, color
appropriateness, and esthetic characteristics.
Cosmetics are kept behind a sales counter,
requiring assistance for purchase. Most products
sold at the cosmetic counter are not expiration
dated or safety wrapped similar to
those sold at mass merchandisers.
The most expensive facial foundations are
sold through boutiques and spas. These products
range from $25 to $60. Some of these
exclusive products are manufactured by the
same companies that produce foundations
under a different label for sale in mass merchandisers.
Generally, boutique lines have
more attractive, elaborate packaging accompanied
by a greater color selection and more
expensive fragrances and specialty additives.
These products rely heavily on the added services
offered by the sales consultant to support
the higher prices.
Another route for foundation purchase,
which is becoming increasingly popular, is
through direct sales in the form of household
parties, individuals who sell cosmetics doorto-
door, or offerings over the internet. These
products vary greatly in price and quality.
There are some well-established names in this
market, such as Mary Kay, Avon, and Artistry
by Amway, but tremendous growth has been
seen in the private label manufacture of cosmetics
offered through these routes. Direct
sales of cosmetics in the dermatologist’s office
fit into this category.
Cost Considerations
Dermatologists frequently must address the
issue of cost in relation to the value of a
cosmetic product. It is true that part of the
cost of a more expensive cosmetic goes into
attractive packaging, a unique fragrance, and
a prestige name or image. A wider range of
colors is generally available with the more
expensive product lines, however, and in
some instances, the increased cost yields superior
ingredients that perform better. This
separation based on performance is now
seeing erosion in the mass market as extraordinarily
well-formulated products are entering
a competitive marketplace. It is wise, in
most cases, to recommend products to patients
in the prestige and the mass market to
allow the patient to select a facial foundation
that fits her cost needs.
Sun Protection
An excellent method for achieving photoprotection
is the use of facial foundation,
which acts a physical sunscreen. The iron oxide
pigment and agents that provide coverage
(titanium dioxide, zinc oxide, kaolin) are used
in sunscreen formulations to block both UVA
and UV-B radiation. A facial foundation
without any added chemical sunscreen ingredients,
such as cinnamates, aminobenzoic
acid esters, and avobenzone, usually has a
sun protection factor (SPF) of at least 4. Facial
foundations that have greater coverage to
camouflage underlying pigmentation defects
usually have a SPF of at least 8. The inclusion
of additional sunscreen agents can raise the
SPF to 15. Facial foundation is an excellent,
cosmetically elegant way to achieve facial
photoprotection.
The photoprotection afforded by a facial
foundation can be improved by applying a
sunscreen-containing moisturizer or another
sunscreen product beneath the pigmented
layer. Because most people do not apply sun
protection products in sufficient amount to
achieve the labeled SPF, applying multiple
product layers enhances photoprotection. The
SPF of the individual products is not additive,
however.
Treatment Facial Foundations
In addition to providing photoprotection,
facial foundations are basically pigmented
moisturizers that can deliver efficiently a variety
of substances to the entire skin surface
of the face. Salicylic acid is added easily to
the traditional facial foundation formulations,
discussed previously, to create an acne treatment
product that provides comedolysis
while covering acne blemishes. Vitamins,
such as panthenol, niacinamide, and vitamin
E, can be added to create a facial foundation
that moisturizes the skin surface while enhancing
barrier function, yet provides other cosmetic benefits. Because facial foundation
remains in direct contact with the skin surface
for an extended period of time, it affects the
functioning of the skin to a greater degree
than any other colored facial cosmetic.
Types of Facial Foundations
Facial foundations are available in a variety
of forms: liquid, mousse, water-containing
cream, souffle, anhydrous cream, stick, cake,
and shake 10tion.~ Liquid formulations are
most popular because they are the easiest
to apply, provide sheer-to-moderate coverage,
and create a natural appearance. As previously
mentioned, they contain mainly water,
oils, and titanium dioxide. If the liquid is
aerosolized, a foam foundation known as a
mousse is produced.
Cream foundations have the additional ingredient
of wax, which makes a thicker, occlusive,
more moisturizing formula. It is also
possible to incorporate increased concentrations
of iron oxide into a cream formula, creating
a product with better coverage to camouflage
underlying pigmentation defects.
Most camouflage cosmetics are formulated as
creams for this reason.
Several variations on the cream foundation
are currently marketed. Whipping the cream
produces a souffle foundation. Souffle foundations
do not have the coverage of a cream
foundation, but they are lighter weight and
somewhat easier to apply. Souffl6 formulations
are popular among foundations developed
for women of color. Another variation
is an anhydrous cream, containing no water,
that provides more occlusion and superior,
longer-lasting coverage. These products are
used for theatrical purposes and for surgical
camouflage. If the cream contains a large
amount of wax, the foundation can be extruded
into a rod and packaged in a roll-up
tube. These are stick foundations. The product
also can be poured into a tin, the most
common packaging for theatrical foundations
used by men and women.
Another type of facial foundation is known
as a creamlpowder, consisting of talc, kaolin,
precipitated chalk, zinc oxide, and titanium
dioxide compressed into a cake that is applied to the skin with a dry sponge (powder)
or moistened sponge (cream). Some newer
facial foundations are strictly powders that
are applied with a dry sponge to the face.
Other formulations are creams that are wiped
from a compact, without the addition of water.
This foundation type is popular in Asia
but also is found in the United States.
Shake lotions, representing some of the oldest
facial foundation formulations, are pigmented
talc suspended in water and solvents
that evaporate, leaving a thin layer of powder
on the face. These foundations are still used
because their simple formulation and few ingredients
make them ideal for patients with
sensitive skin or numerous contact allergies.
This tremendous variety in facial foundation
formulation means that there is a product
available for the unique needs of each female
consumer who wishes to add color, cover
blemishes, or achieve adequate camouflaging.
Dermatologic Uses
The primary dermatologic use of facial
foundation is to provide camouflage for underlying
pigment and contour defects of the
face. This is a broad topic, and a complete
section has been devoted to camouflaging
techniques later in this article.
FACIAL POWDERS
Many women apply a face powder after
application of a facial foundation. Facial powders
are a valuable cosmetic to provide coverage
of complexion imperfections, oil control,
a matte finish, and increased tactile smoothness
to the skin. Originally, facial powder was
applied over a moisturizer to function as a
type of powdered foundation. Liquid foundations
have largely replaced the powdered
foundation, as discussed previously, but for
patients who wish sheer coverage with excellent
oil control, a powdered foundation performs
excellently. An appropriate moisturizer
for the patient’s skin type is applied first and
allowed to set or dry, followed by application
of a full-coverage, translucent powder. This
section reviews some of the finer points regarding facial powder formulation, application,
related specialty products, and unique
dermatologic uses.
Formulation
Full-coverage powders contain predominantly
talc, known as hydrated magnesium silicate,
and increased amounts of covering pigments.
The covering pigments used in face
powder are listed in order of increasing
opaqueness in Table 2. It generally is accepted
that the optimal opacity is achieved with a
particle size of 0.25 p. Magnesium carbonate
also can be used to improve oil blotting, to
keep the powder fluffy, and to absorb any
added perfume. Kaolin (hydrated aluminum
silicate) also may function to absorb oil and
perspiration. Full-coverage facial powders
usually are packaged in a compact and applied
to the face with a puff.
Transparent facial powders are more popular
today to add coverage and to improve
oil-blotting abilities of a previously applied
liquid foundation. Transparent powders have
the same formulation as full-coverage powders
except that they contain less talc, titanium
dioxide, or zinc oxide because coverage
is not a priority. Transparent facial powders
commonly have a light shine, produced by
nacreous pigments, such as bismuth oxychloride,
mica, titanium dioxide-coated mica,
or crystalline calcium carbonate.
Facial powder usually uses iron oxides as
the main pigment, but other inorganic pigments,
such as ultramarines, chrome oxide,
and chrome hydrate, also may be used. These powders are designed to augment the underlying
skin and foundation tones; transparent
powders can be used by patients who have
difficulty finding an appropriately tinted facial
foundation.
Application
Facial powders are removed from a compact
with a puff or dusted loosely from a
container with a brush. They impart a matte
finish to the face. Patients who desire a shiny
or moist semimatte facial appearance should
avoid powder because it absorbs the oil in the
foundation, destroying the dewy look. Patients
with dry complexions also may wish to avoid
facial powder because it can dry the skin
further. The oil-absorbing abilities of facial
powder are extremely valuable, however, in
the patient with an oily complexion prone to
develop a facial shine.
Related Specialty Products
A variety of specialty powders are designed
for unique cosmetic needs. Body powder,
for example, usually contains no pigment,
but increased absorptive qualities to
absorb perspiration in intertriginous areas.
Decorative powders for the body, neck, and
shoulders contain light reflective materials to
add sparkle and shine for added cosmetic
interest. There are also face powders that are
intended to set waterproof camouflaging facial
foundations, which are discussed in detail
later.
Dermatologic Uses
Face powder is valuable to the dermatologist
to enhance coverage of underlying pigmentation
disorders and to absorb oil, especially
in the sebum-rich T zone. Face powder
can improve the sun-protective qualities of a
sunscreen or facial foundation by providing
additional physical sunscreening agents on
the skin surface. One of the most important
qualities of face powder is its ability to allow
other facial products to remain in place. For
example, one of the biggest reasons patients
sunburn while wearing facial sunscreen is the
failure of the sunscreen to remain in place on
the face. Perspiration and sebum float the
sunscreen away from its application site with
time. Further movement occurs as the skin
surface is wiped. Powder can increase the
time the sunscreen remains in place by absorbing
oil and sebum as well as physically
preventing movement. Powder is valuable as
a setting agent over any cosmetic or skin care
product applied to the face.
FACIAL BLUSHES
Facial blushes, also known as rouges, are
designed to enhance rosy cheek color. In
many cases, rosy cheeks simply indicate vasomotor
instability or fine telangiectatic mats
from actinic damage; however, cheek color
remains fashionable. Blushes are available in
colors from red to pink to orange to brown,
depending on the wishes of the consumer.
Many different surface characteristics also are
imparted to blushes, from a matte finish, to a
frosted shine, to a metallic glow, depending
on current fashion trends. Blush is an important
cosmetic to add color to an aging
face or to camouflage the unattractive facial
redness that accompanies rosacea.
Formulation
Blush and rouge are synonyms for a cosmetic
designed to add color to the cheeks, but
to many consumers blush denotes a powdered
product, whereas rouge denotes a cream product.
Powdered blushes are more popular and
are formulated identically to compact face
powder except for the addition of more vivid
pigments. Because color rather than coverage
is desired, powdered blushes do not contain
much zinc oxide. Cream rouges are formulated
similar to anhydrous foundations, discussed
previously, which contain light esters,
waxes, mineral oil, titanium dioxide, and pigments.
6
Youthful patients may prefer the
cream rouge because facial foundation and
other colored cosmetics usually are not worn
at a young age. The cream rouge gives the face natural color without the appearance of
wearing makeup. Older patients, who wear
facial foundation and powder, usually prefer
a powder blush because the product is dusted
easily over the cheeks, and blending is not
necessary.
Application
Blush is applied to the upper part of the
cheek to add color and to draw attention to
high cheek bones, currently considered a sign
of female facial beauty. For a natural appearance,
cheek color should be applied beginning
at a point directly beneath the pupil on
the fleshy part of the cheek, sweeping upward
beyond the lateral eye.
Proper blush
placement is important because applying the
color too low on the cheek can give a
clownlike appearance. It is also important to
apply less rather than more blush with a
puffy brush to blend the vivid color into the
surrounding skin.
Dermatologic Uses
There are several dermatologic uses for
blush. First, powder blush can be used to
absorb oil in patients in whom oil control is
important. If the blush is used for this purpose,
a small amount should be dusted over
the upper cheeks and on the central forehead
and chin. Second, blush can be used in elderly
patients to add color to a sallow face. Third,
blush can serve as a camouflaging cosmetic
for patients with rosacea, in whom better
blending of facial erythema can create an improved
appearance.
FACIAL COSMETICS FOR CAMOUFLAGING
Special facial color cosmetics are available
for individuals with acquired or congenital
contour and color defects of the face. These
cosmetics are known as camouflage cosmetics
because they attempt to recreate a more attractive
appearance. They do not duplicate
the appearance of a freshly washed, unadorned face, however. It is obvious to all
that the individual is wearing a cosmetic.
Camouflage cosmetics are designed to minimize
facial defects, while accentuating attractive
features of the face.
Camouflaging cosmetics are used by paramedical
camouflage artists, estheticians, dermatologists,
plastic surgeons, and cosmetic
consultants5. Teir successful use requires a
well-formulated, quality product applied
with the skill of a stage-makeup technician
and the artistic abilities of a painter.' This
section discusses the types of facial defects
suitable for camouflaging, the variety of camouflage
cosmetics manufactured, the various
formulations of camouflaging cosmetics, and
the theory behind their artistic application.
Facial Defects
Key to understanding the use of camouflage
cosmetics is a basic discussion of the
types of facial defects that can occur. There
are defects of contour, pigmentation, or a
combination of both.3
Contour Defects
Defects of contour are defined as areas
where the damaged or scarred skin is higher
(hypertrophic) or lower (atrophic) than the
surrounding normal tissue. The scar tissue
also may possess a different texture than the
surrounding skin. For example, follicular ostia
may be lacking and give the skin a
smooth, shiny appearance. In hairy areas,
such as the male cheeks, the absence of the
normal beard stubble creates an abnormal
contour.
| Table 3 |
|
Facial Color
|
Disease Process
|
Foundation Color
|
| Red |
Psoriasis, lupus, rosacea |
Green undercover foundation |
| Yellow |
Solar elastosis, chemotherapy, dialysis |
Purple undercover foundation |
| Brown hyperpigmentation |
Chloasma, lentignes, nevi |
White undercover foundation |
| Hypopigmentation and depigmentation |
Postinflammatory, congenital, vitiligo |
Brown undercover foundation |
Pigmentation Defects
Pigmentation defects are abnormalities
solely in the color of the skin with no texture abnormalities. Table 3 lists examples of pigmentation
defects frequently encountered by
dermatologists. Pigmentation abnormalities
arise from tumors of the skin, systemic disease,
or extrinsic effects, such as sun exposure.
Contour Abnormality Camouflaging
The correction of abnormal facial surface
contours is based on the principle that dark
colors make protuberances appear to recede,
whereas light colors make surface depressions
appear more shallow. Creating an evenappearing
surface on a scarred face is
achieved through artistic shading. Powdered
blush-type products are suited best for this
purpose. Areas of the face that need to be
lightened should be brushed with a light pink
or peach pearled blush or buffer. Areas of
the face that need to be darkened should be
brushed with a deep plum or bronze matte
finish blush or highlighter.
These same principles can be used to optimize
the shape of the face, the size of the
forehead and chin, or the contour of the nose,
based on established concepts of the perfect
facial proportions. The perfect facial shape is
oval and symmetric about the midline. An
oval face is 1.5 times as long as it is wide
and should taper gradually from its widest
dimension at the forehead to its smallest dimension
at the chin. The face should be divided
into equal thirds from superior to inferior:
forehead to the glabella, glabella to the
subnasale, and subnasale to the base of the
chin. The face should divide equally into
fifths from ear to ear, with each fifth being
the width of one eye.
A round face can be camouflaged to appear
to more oval by shading the lateral margins
with a darker-colored blush to deemphasize
the increased width. An oblong face is shaded with a darkly colored blush along the forehead
and chin to deemphasize the increased
length. A square face is darkened bilaterally
at the jaws.
This same shading technique can be used
to correct a poorly formed forehead and chin.
Low-set foreheads should have a light blush
applied beneath the hairline, whereas high
foreheads should have a dark blush applied
at this location. A receding chin should have
a light blush applied at the tip and sides. A
double chin should be shaded with a dark
blush under the entire jawbone.
The artistic application of facial cosmetics
is no substitute for a perfect face, and in some
cases patients should be advised to conside;
surgical revision. Facial cosmetics also can be
used to camouflage color abnormalities.
Color Abnormality Camouflaging
Pigmentation defects can be camouflaged
by applying an opaque cosmetic that allows
none of the abnormal underlying skin tones
to be appreciated or by applying foundations
of complementary colors. For example, red
pigmentation defects can be camouflaged by
applying a green foundation, which is the
complementary color to red. The blending of
the red skin with the green foundation yields
a brown tone, which can be covered readily
by a more conventional facial foundation. Yellow
skin tones can be blended with a complementary
colored purple foundation to also
yield brown tones. Skin areas that are lighter
or darker than desired can be camouflaged
by applying facial foundations with the appropriate
amount of brown pigment to hide
the defect. Table 3 summarizes these colorblending
techniques.
Product Selection
Many companies in the United States and
Europe manufacture cosmetics specifically
designed for camouflaging purposes. The appendix
at the end of this article lists some of
the more popular products presently available.
Some products are available only from
the manufacturer; however, Dermablend and Lydia O’Leary Covermark are available in
chain department stores. A good camouflage
artist generally purchases a color palette from
at least two different companies to provide
the necessary mixture of cosmetic shades for
matching a given patient’s skin tone.
Application Technique for Camouflaging Facial Foundations
The most popular camouflage facial foundations
are the creamy products, discussed
previously under general facial foundations,
which are scooped from a jar or tin with a
spatula and applied to the hand for warming.
These products are the easiest to use because
they exhibit a long playtime, good blending
characteristics, minimal application skill, excellent
coverage, and adequate wearability for
most individuals.
Initially a makeup base must be selected
that is closest to the patient’s natural skin
color. Blending usually is necessary, but no
more than three colors should be combined
because this produces muddy final color
quality. If the patient has an underlying pigmentation
problem, this counts as one color.
Once the closest foundation color has been
selected, it may necessary to blend in yellow,
if the individual has a sallow complexion, or
reds, if the patient has a ruddy complexion.
All facial tones should be represented in the
final foundation blend if a good color match
is to be obtained. Blending is accomplished
by applying a small amount of the makeup
to the back of the hand. The hand provide a
good surface for blending that can be held up
to the face easily to evaluate the color match
and warms the product, which allows easier
mixing and application.
The final foundation color mix is then
dabbed, not rubbed, over the scarred area,
then applied from the central face outward
into the hairline for approximately ‘/4 inch
and blended over the ears and beneath the
chin. It is necessary to feather the cosmetic
where application ends to achieve a more
natural appearance. The importance of dabbing
cannot be overemphasized because scars
do not contain appendageal structures, such
as follicular ostia, that are necessary for good makeup as it is applied. The cosmetic should
be pressed into the skin and allowed to dry 5
minutes.
After this brief drying period, the cosmetic
must be set with an unpigmented, finely
ground, talc-based face powder to prevent
smudging, improve wearability, provide waterproof
characteristics, and impart a matte
finish. Camouflaging makeups are designed
to be worn with this powder and do not
function properly without it. The powder
should be pressed, not dusted, on top of the
foundation.
Shading and highlighting, previously discussed,
are employed to minimize the scar
contour abnormalities. The camouflage foundation
may accentuate the surface irregularities
of the scar and normal skin structures,
such as pores and wrinkles. Depressed scars
usually appear darker than the surrounding
skin, even though the same color foundation
has been applied, because of presence of
shadows. A lighter powdered rouge is applied
over the scar. If the scar is elevated,
a darker powdered rouge is applied. Other
colored facial cosmetics (e.g., eye shadow,
eyeliner, mascara) usually are necessary to
give an attractive final appearance.
In general, removal of camouflaging cosmetics
requires more than soap-and-water
washing because of the waterproof nature of
the product. Most companies provide an oily cleanser for cosmetic removal, then recommend
soap and water cleansing of the skin.
The cosmetic should be worn only when
needed and removed thoroughly at bedtime.
SUMMARY
Colored cosmetics are an important part of
the dermatologic armamentarium. They can
camouflage contour and pigment abnormalities,
provide moisturization, enhance oil control,
add sun protection, deliver barrier-enhancing
agents, increase acne treatment, and
create a sense of personal well-being. Familiarity
with these products allows the dermatologist
to provide better patient care.
References
- Buchman H Stage Makeup, ed 6. New York, Watson-
- Draelos ZK: Cosmetics in Dermatology. Edinburgh,
- Draelos ZK: Cosmetic camouflaging techniques. Cutis
- Fiedler JG: Foundation makeup. In Balsam MS, Sagarin E (eds): Cosmetics, Science and Technology, ed 2. New York, Wiley-Interscience, 1972, pp 317-334
- Rayner V Clinical Cosmetology: A Medical Approach to Esthetics Procedures. Albany, NY, Milady Publishing, 1993, pp 116122
- Schlossman ML, Feldman AJ: Fluid foundation and blush make-up. In deNavarre MG (ed): The Chemistry and Manufacture of Cosmetics. Wheaton, IL, Allured Publishing, 1988, pp 748-751
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